Erik van Bergen

Integrated mobility services — DriveNow as a premium mobility enabling service, not just a car sharing provider 

Focused on the journey — offer convenience, enjoyable experiences, and enhanced information en route to destination 

Shared experiences — a social platform that promotes gatherings 

Referral incentives — Dropbox-style sign up rewards 

Premium brand feel — consistency across touchpoints 

Cost sharing — integrated ridesharing network with multiple
rider check in as a differentiator from competitors

To provide a superior journey planning tool, the concept of an intermodal planning App was conceived. With the goal of satisfying users' mobility needs, the App offers a variety of travel options to tailor time, costs and comfort to personal preferences. Using a DriveNow vehicle is just one of several options, including public transportation, integrated to enable the most efficient travel.

A significant service differentiator, the concept of integrated ridesharing allows users to easily and securely split costs associated with friends or other service members as multiple passengers can "check in" for the ride. This is also enabled while en route to a destination, offering the option to pick up a passenger to cut expenses. This not only helps reduce customer cost burden but limits the number of vehicles required to operate the service. 

To help build brand awareness and create a seamless experience during in-person signup, the concept of DriveNow Experience Centers was developed. These physical touchpoints are premium storefronts in major urban centers or mobile pop-up shops set up during market day in smaller towns.